3 Brand Videos Every Company Needs to Elevate Their Marketing Strategy
In today’s fast-paced digital world, video marketing isn’t just a nice-to-have — it’s a necessity. Video content generates 1200% more shares than text and image content combined. If you’re not investing in video, you’re leaving opportunities — and revenue — on the table. Here are: 3 brand videos every company needs Let’s break down the 3 brand videos every company needs to win attention, build trust, and drive conversions. The Brand Story Video: The First Brand Videos Every Company Needs Why it matters: Your brand story video is your cinematic handshake. It brings your company’s values, personality, and mission to life. In a world full of choices, people connect with stories — especially ones that feel real and human. What to include: Pro tips: The Product or Service Explainer Video: The Second Brand Videos Every Company Needs Why it matters: An explainer video is a no-brainer for any company offering a product or service. It helps people “get it” — fast. And that clarity leads to more conversions. What to include: Pro tips: The Customer Testimonial Video: The Third Brand Videos Every Company Needs Why it matters: Social proof sells. Testimonial videos show your real-world impact through the voices of happy customers. That kind of trust is hard to beat. What to include: Pro tips: Final Thoughts: Your Video Playbook for Growth These 3 brand Videos Every Company Needs — brand story, explainer, and testimonial — you’ve built a rock-solid foundation for video marketing. They do the heavy lifting of educating, engaging, and converting your audience. But remember: quality matters. A poorly produced video can hurt your brand more than help. Partner with creators who get both strategy and storytelling. Once done right, these videos don’t just live on your website — they power up your ads, social posts, email campaigns, and sales funnels. Check out some of our previous work for inspiration Our instagram Need Help? Feel Free to Contact Us!