9 June 2025

Getting started on social media can feel overwhelming. You know you need to show up—but how, where, and what should you post? Whether you’re launching a new business or revitalising an old brand, your first 30 days on social media are your foundation. When done right, this window can create momentum, build trust, and set you up for long-term visibility—especially if you’re a Gold Coast business looking to stand out locally. Here’s a clear, strategic content plan designed to get you results from day one. Define Your Brand Voice and Audience – Mandatory For Your First 30 Days on Social Before you post anything, get crystal clear on: If you’re a real estate agent, for example, your voice might be approachable yet confident. A local wellness studio? Empowering and calming. Clarity here ensures consistency and stability across content and platforms. 📌 Bonus Tip: Create 3 brand voice pillars to guide your tone. At Top Tier Media, we help businesses align these with their visual identity for maximum impact. Choose Your Primary Platform Trying to be everywhere at once is the fastest path to burnout. Focus on where your ideal customers hang out. Platform choices by niche: Once you build a strong rhythm, use Make.com to automate content repurposing across platforms. Your first 30 days on social need to pop and the starting point is deciding what platforms will best resonate with your target audience. Build a High-Impact Content Bank For The First 30 Days on Social To avoid “what should I post?” panic, prep 15–20 pieces of content in advance: Use InstaDoodle and CapCut for polished visual content, even if you’re a team of one. Start Conversations (Don’t Just Broadcast) Engagement > reach. Your first 30 days should focus on getting to know your audience: 📈 This signals to the algorithm that your content deserves more reach—and it helps you build actual community. Use Local Hashtags and Geo-Tags This is especially crucial for Gold Coast-based businesses. Examples: Geo-signals and hashtags help you appear in the Explore feeds of local audiences ready to take action. Track, Learn, and Adjust For Your First 30 Days on Social By the end of 30 days, check: Use Metricool and/or platform analytics to see what’s working—and double down on it in Month 2. Final Thoughts: Your First 30 Days on Socials are a Launchpad Social media isn’t just about followers it’s about creating trust and awareness. The first 30 days are your chance to make a strong first impression, refine your message, and build momentum that lasts. At Top Tier Media, we specialise in building high-performing content strategies and solutions for local Gold Coast businesses—from real estate to wellness and everything in between. Need help launching or relaunching your brand on social? Let’s craft a strategy that speaks, converts, and scales. Check out some other value from our blogs here! and don’t forget your first 30 days on social count! Looking for some help with your content launch? Contact Us!