In today’s fast-paced digital world, video marketing isn’t just a nice-to-have — it’s a necessity. Video content generates 1200% more shares than text and image content combined. If you’re not investing in video, you’re leaving opportunities — and revenue — on the table. Here are: 3 brand videos every company needs
Let’s break down the 3 brand videos every company needs to win attention, build trust, and drive conversions.
The Brand Story Video: The First Brand Videos Every Company Needs
Why it matters: Your brand story video is your cinematic handshake. It brings your company’s values, personality, and mission to life. In a world full of choices, people connect with stories — especially ones that feel real and human.
What to include:
- Your origin story: Why and how you started
- Mission, vision, and values
- Team or founder profiles
- Real testimonials or customer use cases
Pro tips:
- Keep it under 3 minutes
- Focus on storytelling — not sales
- Use music and visuals that reflect your brand vibe
The Product or Service Explainer Video: The Second Brand Videos Every Company Needs
Why it matters: An explainer video is a no-brainer for any company offering a product or service. It helps people “get it” — fast. And that clarity leads to more conversions.
What to include:
- Quick overview of what you offer
- Visuals or animations that show how it works
- Key benefits or differentiators
- A clear, compelling call-to-action
Pro tips:
- Keep it between 60-90 seconds
- Use voiceover for clarity
- Match the tone to your audience — formal for B2B, fun and casual for B2C
The Customer Testimonial Video: The Third Brand Videos Every Company Needs
Why it matters: Social proof sells. Testimonial videos show your real-world impact through the voices of happy customers. That kind of trust is hard to beat.
What to include:
- Real customers (not actors)
- Specific stories or outcomes
- Emotion, honesty, and relatability
Pro tips:
- Keep it candid and unscripted
- Show a diverse range of clients
- Add captions for accessibility
Final Thoughts: Your Video Playbook for Growth
These 3 brand Videos Every Company Needs — brand story, explainer, and testimonial — you’ve built a rock-solid foundation for video marketing. They do the heavy lifting of educating, engaging, and converting your audience.
But remember: quality matters. A poorly produced video can hurt your brand more than help. Partner with creators who get both strategy and storytelling.
Once done right, these videos don’t just live on your website — they power up your ads, social posts, email campaigns, and sales funnels.
Check out some of our previous work for inspiration
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